Project Background / Overview

GIZ Thailand initiated the development of the Bangkok Solar City Website to help Bangkok residents better understand the value of installing solar PV systems at home. While solar technology is becoming more accessible, many people still perceive it as complex, costly, or not worth the investment.

The project aimed to create a user-friendly website that explains solar energy in an approachable way, helps users estimate potential savings, and connects them to supporting policies and guidelines from Bangkok Metropolitan Administration (BMA).

Challenges

Perception barriers: Many Bangkok residents still believe solar is expensive, difficult to install, or only relevant for large homes or businesses.
Information overload: Government documents are often technical and not easy for the public to digest.
Balancing design and data: We needed to communicate serious information while keeping the site visually engaging and intuitive.

Actions

1. Conceptualization

🌟Turning Challenge into Excitement

The initial brainstorming phase proved challenging yet exciting for our team. What impressed us most was the positive energy and enthusiasm everyone brought to the ideation process. Every voice mattered, every perspective held value, creating a diverse and comprehensive creative process.

🧠 Collaborative Ideas

During our brainstorming sessions, our team proposed various engaging concepts:

Solar Cell Education - We wanted to explain what solar cells are, why installation benefits users, and the advantages they provide.

Interactive Learning Games - Creating games where users can participate in calculating and designing their own electricity bills, making financial impacts more tangible.

Environmental Sustainability - Exploring how solar cell installation relates to environmental protection and long-term sustainable development.

👏Selection and Development

After generating diverse ideas, the team collaborated to select topics for storytelling, considering our target audience. We proposed appropriate presentation techniques for each story to ensure effective communication that was both interesting and accessible to readers of all levels.

📊 Grounding Content in Real Data

One of our core principles was using authentic data to support our content. We incorporated:

Accurate electricity calculation methods
Household energy consumption patterns affected by temperature variations
Statistics from credible sources

This approach ensured our content carried weight and credibility, providing readers with valuable, actionable information.

📌Making Complex Concepts Accessible

Our main goal was making complex technical concepts about solar cell installation accessible to general audiences. We aimed to bridge the gap between technical knowledge and consumer understanding through:

Simple, jargon-free language
Real-life examples and comparisons
Visual aids and infographics
Breaking complex information into digestible segments

✍️Crafting Effective Storytelling

Once we selected our topics, the crucial next step was developing each into compelling storytelling. We didn't just want to convey information—we wanted to create narratives that could communicate and build understanding effectively.

2. Development Process

📊Data-Driven Foundation

Once we established our content themes, we gathered reliable data from credible sources to support our narratives. Our approach included textual data analysis, data visualization through charts and infographics, and interactive visualizations that allow users to explore information themselves.

After thorough fact-checking, we interpreted complex data into user-friendly insights, making technical concepts more approachable through visual representations.

🖥️Interactive Tools Development

🧾Electricity Bill Calculator

We created an interactive electricity bill calculator that integrates multiple calculation formulas, including sophisticated solar cell computations. Despite the backend complexity involving multi-layered calculations with interconnected variables, we prioritized creating the most user-friendly interface possible.

The calculator allows users to input household energy data, explore different solar installation scenarios, and compare costs with interactive visualizations.

🔎 One-Minute Policy Survey

A critical component is our one-minute survey designed to support Solar Rooftop policy initiatives. This feature captures user opinions from website visitors, creating valuable data for future policy discussions.

Key Features:

User responses stored in backend database
Real-time analytics showing response patterns
Summary results displayed to users for community engagement
Data used for understanding public perception and informing policy advocacy

👩‍💻Technical Architecture & Design Philosophy

Our development balanced sophisticated backend functionality with user-friendly frontend design. We maintained a user-first approach, ensuring that complex calculation engines, secure data collection systems, and real-time analytics remained accessible through intuitive interfaces and responsive design.

Project Showcase

Data Dashboard with Boonmee Lab

การออกแบบ Dashboard สำหรับ 3 ประเภทธุรกิจ

Technology

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