It’s the stars, the dashboard with the stars. I like this project because we interpreted the data into something visually attractive. Why stars? We wanted to reverse the negative image of poverty with the rising stars representing poor. Our intention was to give a character and branding to the public data dashboard. After launching, a lot of people refer to and remember TPMAP by the stars. It was not just making another charts or graphs, but going beyond by introducing unique visual to let the audiences remember it.
Thiti Luang CEO